📌 Tuesday
Slogan Posts
Branded graphic + first-person caption · Tuesdays · Alternates Individual Story and Brand Story
Post Day
Tue
Every week
Caption Length
200–300
words
Posts First On
Kate's Profile
then Alteria reposts
Personal vs Page Reach
5–10x
more via personal profile
What Is Working vs. What Needs to Change
✓ What Is Working
Consistency of Tuesday posting builds audience expectation over time
First-person captions are the right instinct — personal voice converts better than brand voice on LinkedIn
Brand identity in the graphic is visually strong and instantly recognisable
Tone shift since April 2026 — provocative, honest — is directionally correct
⚠ What Needs to Change
Slogan graphics have low dwell time — people see and scroll. The caption hook must do the work
Captions are too short to build context or provoke a genuine response
Stories posted from the brand page lose personal reach advantage — Kate must post first, always
No Brand Story format exists yet — the firm's voice needs its own Tuesday slot
Individual Story Format
Kate's Profile FirstA named team member shares a real, specific moment. Posted on Kate's personal profile first. Alteria reposts. This order matters — personal profiles reach 5–10x more people than company pages at this follower level.
Caption Structure
| Part | What to Write |
|---|---|
| Line 1 — Hook | One sentence that works without the graphic. Must make someone stop mid-scroll. |
| Body | The specific moment, story, or observation. Name the situation without naming the client. 3–5 short paragraphs. |
| The Turn | What you learned or what surprised you. This is what gets shared. |
| The Close | A direct question specific enough that an ICP contact would have a real answer to give. |
Brand Story Format
Alteria PageAlteria as a firm speaks about a pattern noticed across clients, something learned, or a position it holds. Rotates with Individual Story week to week. More editorial. Kate still comments within 30 minutes of it going live.
Slogan Tone Guide
| Write This | Not This |
|---|---|
| Nobody said the strategy was wrong out loud. | Change starts with honesty. |
| Everyone agreed in the meeting. Nothing changed after it. | Alignment drives results. |
| The delivery stalled the moment the consultant left. | Sustainable transformation is our mission. |
"Avoid motivational. Aim for recognition. The sentence that makes a Head of Transformation stop scrolling is the one that sounds like something they thought last Tuesday but didn't say out loud."
📋 Wednesday
Carousel Posts
Educational 5–6 slide decks · Wednesdays · Provocative, light-hearted, comment-driving
Post Day
Wed
Every week
Slides
5–6
Hook + content + outro
vs Static Image
3x
more impressions (Hootsuite 2024)
Engagement Rate
2x
vs single image posts
What Is Working vs. What Needs to Change
✓ What Is Working
Named series (Mythbusters, Red Flag, Two Buttons, Quiet Ones) give followers something to return for
Hook slides are strong — provoke recognition in the first frame
Tone since April 2026 is correctly calibrated — smart enough to be credible, light enough to share
⚠ What Needs to Change
No immediate amplification from Kate after posting — this halves potential reach every time
CTAs are too passive — "tell us in the comments" needs to be a specific choice-based question
Website link goes in post body — LinkedIn suppresses external links. Always move to first comment.
Active Content Series
01
Change Mythbusters
Myth → Cost → Better Way · Every 6–8 wks
02
Red Flag Decoder
Phrase → Translation → Ask Instead · Every 6–8 wks
03
Two Buttons
Choice A vs B → Consequences · Every 8–10 wks
04
The Quiet Ones
Silence → Meaning → Questions · Every 8–10 wks
05
New Series Slot
ERP / sector-specific · Luc-led · TBD
Hashtag Strategy
Use 3–5 hashtags maximum. Always include #ChangeManagement and #Alteria. Rotate one sector-specific hashtag per post. Sector hashtags have smaller but more relevant audiences.
| Always Include | Rotate Per Post |
|---|---|
| #ChangeManagement | #ERPImplementation |
| #Alteria | #ManufacturingLeadership |
| #Leadership | #FinancialServicesTransformation |
| #LogisticsOps |
CTA Language Guide
Ask for a choice, not an opinion. Choices are lower effort to respond to and generate significantly more comments.
| Use This | Not This |
|---|---|
| Which red flag do you hear most? | What do you think? |
| Which myth is most common in your org? | Share your thoughts below. |
| What would you press? Tell us ↓ | Let us know in the comments. |
"Kate reshares every Wednesday carousel within 30 minutes with a 2–3 sentence personal comment. Not 'check out our latest post' — something that sounds like she thought of it that morning. This single action, consistently applied, is the highest-leverage change available to Alteria right now."
🎬 Monthly
AI Video
HeyGen · 60–90 seconds · Native LinkedIn · First Wednesday of the month (replaces carousel that week)
Algorithm Boost
+300%
vs static image (LinkedIn 2024)
Runtime
60–90s
Optimal for LinkedIn
Frequency
1/mo
First Wednesday
Captions
Always
LinkedIn autoplays muted
Four-Part Structure — Every Video, Every Time
| Part | Purpose | Timing |
|---|---|---|
| Hook | A single statement or question in the first 8 seconds that makes someone stop mid-scroll. Must work with sound off — use captions always. | 0–8s |
| Provocation | Challenge a belief your ICP holds comfortably. Not confrontational, but uncomfortable enough to earn the next 30 seconds. | 8–30s |
| Insight | The thing Alteria knows from real delivery experience that the viewer might not. Specific, grounded, actionable. | 30–75s |
| Close | One clear action. Either a question for comments or a reason to visit alteria-inc.com. Speak the URL — link in first comment only. | 75–90s |
12-Month Topic Plan — Click to Expand Script Workshop
MONTH 1
What happens in the first 90 days of an ERP that nobody talks about
▼
Opens with the uncomfortable truth — technology isn't the reason ERP implementations fail. People are. Kate's authority sets the tone for everything that follows.
Hook — First 8 Seconds
"We've run or reviewed dozens of ERP implementations. And the first 90 days always tell you everything you need to know about whether this is going to land."
ICP Sector
Manufacturing, logistics, financial services
Buying Trigger
Technology announcement
✦ Script Workshop
HOOK
0–8s
PROVOCATION
8–30s
INSIGHT
30–75s
CLOSE + CTA
75–90s
MONTH 2
Your employees aren't resisting change. They're resisting you.
▼
Resistance is a leadership signal, not a people problem. Luc's directness makes this land with senior leaders who've blamed the team before.
Hook — First 8 Seconds
"Resistance isn't a people problem. It's a leadership signal. And most organisations are reading it completely wrong."
ICP Sector
All sectors
Buying Trigger
Leadership change, M&A
✦ Script Workshop
HOOK
0–8s
PROVOCATION
8–30s
INSIGHT
30–75s
CLOSE + CTA
75–90s
MONTH 3
Why transformation always dies in the middle, not at the start
▼
The strategy was fine. The culture wasn't ready. Nobody said so. Everyone just knew. Kate names this pattern clearly and without blame.
Hook — First 8 Seconds
"Every transformation I've worked on has had a moment. Around month three. When the energy drops and nobody says anything about it out loud."
ICP Sector
Engineering, construction, utilities
Buying Trigger
ERP/CRM implementation, operating model redesign
✦ Script Workshop
HOOK
0–8s
PROVOCATION
8–30s
INSIGHT
30–75s
CLOSE + CTA
75–90s
MONTH 4
AI is already in your business. Are you steering it?
▼
Reframes AI adoption as a change management challenge, landing Alteria's combined capability naturally and without a sales pitch.
Hook — First 8 Seconds
"Most organisations have a formal AI strategy. And most of those same organisations already have AI running that nobody formally approved."
ICP Sector
Telecoms, financial services, publishing
Buying Trigger
AI announcement, technology trigger
✦ Script Workshop
HOOK
0–8s
PROVOCATION
8–30s
INSIGHT
30–75s
CLOSE + CTA
75–90s
MONTH 5
The real cost of a failed PMO
▼
PMOs that report without authority. Change leads without budget. The gap between governance structure and actual delivery.
Hook — First 8 Seconds
"A PMO that reports without authority isn't a PMO. It's a very expensive newsletter."
ICP Sector
Large enterprise, pension funds, financial services
Buying Trigger
Active hiring for transformation roles
✦ Script Workshop
HOOK
0–8s
PROVOCATION
8–30s
INSIGHT
30–75s
CLOSE + CTA
75–90s
MONTH 6
How to read a steering committee that has lost the room
▼
The signals, the silence, the moment a programme sponsor stops believing, and what that means for delivery.
Hook — First 8 Seconds
"There's a moment in every troubled programme where the steering committee stops being a decision-making body and becomes a reporting ceremony."
ICP Sector
All sectors
Buying Trigger
Referral and warm lead
✦ Script Workshop
HOOK
0–8s
PROVOCATION
8–30s
INSIGHT
30–75s
CLOSE + CTA
75–90s
MONTH 7
What systems integrators don't tell you before go-live
▼
The gap between what the SI delivers and what still needs to happen for it to stick. Luc's ERP specialism front and centre.
Hook — First 8 Seconds
"The implementation is done. The system is live. And six months later the organisation is still working around it. This isn't a technology problem."
ICP Sector
Logistics, manufacturing, utilities
Buying Trigger
Technology announcement, sub-contractor pathway
✦ Script Workshop
HOOK
0–8s
PROVOCATION
8–30s
INSIGHT
30–75s
CLOSE + CTA
75–90s
MONTH 8
Why culture change always dies in the comms plan
▼
Culture change isn't a communications exercise. It's a behaviour change programme that requires leadership to go first.
Hook — First 8 Seconds
"Every culture change programme I've ever seen had an excellent communications plan. And most of them failed to change anything."
ICP Sector
Agriculture, publishing, telecoms
Buying Trigger
Operating model redesign
✦ Script Workshop
HOOK
0–8s
PROVOCATION
8–30s
INSIGHT
30–75s
CLOSE + CTA
75–90s
MONTH 9
How to know if your change management is actually working
▼
The metrics that matter vs the ones people report. Decision speed, early problem surfacing, and the gap between reported status and reality.
Hook — First 8 Seconds
"Your change dashboard says green. Your programme is amber. And everyone in the room knows the difference."
ICP Sector
All sectors
Buying Trigger
Active transformation
✦ Script Workshop
HOOK
0–8s
PROVOCATION
8–30s
INSIGHT
30–75s
CLOSE + CTA
75–90s
MONTH 10
M&A integration: the first 60 days that determine everything
▼
The integration plan is live. Two cultures now share a building. What happens in the first 60 days sets the tone for the next three years.
Hook — First 8 Seconds
"Most M&A integrations are won or lost in the first 60 days. Not the first year. And most organisations don't realise this until month seven."
ICP Sector
Financial services, engineering, construction
Buying Trigger
M&A trigger
✦ Script Workshop
HOOK
0–8s
PROVOCATION
8–30s
INSIGHT
30–75s
CLOSE + CTA
75–90s
MONTH 11
The people problem behind every delayed go-live
▼
Go-lives don't slip because of technical debt. They slip because the people who have to use the system weren't ready and nobody said so.
Hook — First 8 Seconds
"The system was ready. The go-live was delayed anyway. Because the team wasn't ready — and nobody said so out loud until the week before."
ICP Sector
Manufacturing, logistics, financial services
Buying Trigger
ERP/CRM implementation
✦ Script Workshop
HOOK
0–8s
PROVOCATION
8–30s
INSIGHT
30–75s
CLOSE + CTA
75–90s
MONTH 12
What Alteria actually does and why it exists
▼
Year-end piece. Kate and Luc together. What the firm believes, what it's seen, and why smart change with a human heart is the only kind worth doing.
Hook — First 8 Seconds
"Two years ago Luc and I asked ourselves one question: what would a consulting firm look like if it was built around the work, not around the sales process?"
ICP Sector
All sectors
Buying Trigger
Brand awareness, warm leads
✦ Script Workshop
HOOK
0–8s
PROVOCATION
8–30s
INSIGHT
30–75s
CLOSE + CTA
75–90s
Weekly Schedule
Two posts per week — Tuesday and Wednesday. Monthly video replaces carousel on the first Wednesday of each month.
"Never post more than once per day — LinkedIn penalises both posts. Two per week is optimal for a company page at this stage. The AI video replaces the carousel that week, never supplements it."
Week A — Individual Story
Tuesday
Individual Story — Kate posts on personal profile first. Alteria reposts. Caption 200–300 words with a specific closing question. Link in first comment.
Wednesday
Named carousel series. Kate reshares within 30 mins with a personal 2–3 sentence comment. Link in first comment.
Week B — Brand Story
Tuesday
Brand Story — Alteria page posts. Kate reposts with a brief personal addition. Luc reposts with one sentence from his angle.
Wednesday
Named carousel, different series from Week A. Luc reposts with one sentence, especially if ERP or implementation-related.
Week C — Video Week (1st of Month)
Tuesday
Individual Story as normal. Kate posts first on personal profile.
Wednesday
AI Video — replaces carousel this week. Native upload only (no YouTube links). Link in first comment. Kate reposts natively on her personal profile.
Week D — Ongoing
Tuesday
Brand Story. Kate comments on 5–10 ICP-relevant posts elsewhere on LinkedIn this day.
Wednesday
Carousel — new topic or series continuation. Website link always in first comment within 2 minutes of going live.
Kate's Daily Non-Posting Activity
| Activity | Frequency | Why |
|---|---|---|
| Comment on ICP-sector posts (CIOs, CHROs, transformation leads) | 5–10 per week | Each comment is visible to the commenter's entire network. Fastest path to the right audience. |
| Connect with ICP contacts — personalised note, no pitch | 5 per week | Builds the network that will eventually see the content. |
| Engage with Alteria page posts within 30 minutes of publishing | Every post | Resets the algorithmic distribution window. |
| Luc: one original post from personal profile on ERP/implementation | Monthly | Reaches the buyer persona who commissions implementations — different from Kate's audience. |
Content Library
Index of all published posts. Your PPT/PDF files stay in OneDrive — this is the reference and notes layer.
Change Mythbusters — Myth #2: "If it's urgent, escalate it."
Escalating a problem isn't the same as solving one. In most organisations, escalation culture is one of the biggest hidden blockers to delivery...
The Red Flag Decoder — 5 sentences that mean delivery is in trouble
If you hear this sentence, delivery is already in trouble. 5 red flags every leader should know...
April Fools — Introducing Alteria Culture Removal™
New service. Patent pending. Obviously, we would never. But we've walked into enough organisations where someone clearly tried...
Two Buttons — Every leader has two buttons. You can only press one.
Approve the timeline vs. Protect the team's capacity. Which one reveals who you really are as a leader...
Analytics
Import LinkedIn CSV exports. See How to Export Data page for instructions.
LinkedIn Followers
Daily/weekly follower growth
LinkedIn → Analytics → Followers → Export
LinkedIn → Analytics → Followers → Export
Post Performance
Per-post impressions, engagement, clicks
LinkedIn → Content → Export
LinkedIn → Content → Export
Website Traffic
GoDaddy or Google Search Console
GoDaddy → Analytics → Export
GoDaddy → Analytics → Export
LinkedIn Followers
140
Target M6: 300+
Avg Impressions / Post
—
Target: 300
Avg Engagement Rate
—
Target: 30%+
Inbound Enquiries
0
log one
12-Month Targets
| Metric | Now | Month 3 | Month 6 | Month 12 |
|---|---|---|---|---|
| LinkedIn followers | 140 | 200 | 300+ | 600+ |
| Comments per post (avg) | — | 3+ | 5+ | 8+ |
| Website sessions from LinkedIn (monthly) | — | 30 | 50 | 150 |
| Warm inbound enquiries (monthly) | 0 | 0–1 | 1–2 | 4–6 |
| ICP-adjacent follower proportion | — | 10% | 20% | 40% |
AI Content Studio
Generate a full post brief or script in one go. Edit the output, then save it as a draft.
✦ Alteria Content Generator
Content Type
Sector / Theme
Context (optional — the more specific, the better the output)
Generating...
Saved Drafts
All content saved from the AI Content Studio. Edit inline, copy, or delete.
No drafts saved yet. Generate content in the AI Content Studio and save it here.
Sian Tracker
Weekly checklist — resets automatically every Monday. Add and remove tasks inline. History exports with the JSON.
Resets automatically every Monday at midnight. Next reset: Mon 25 May.
Tuesday — Every Week 0/4
Write Tuesday caption (200–300 words, specific closing question)
Brief Kate on story angle and slogan choice
Confirm Kate posts on personal profile first — then Alteria reposts
Put website link in first comment (never in post body)
Wednesday — Every Week 0/4
Carousel posted on Alteria page at scheduled time
Kate reshares within 30 minutes with a personal 2–3 sentence comment
Luc reshares with one sentence (especially ERP-related)
Website link posted in first comment within 2 minutes of going live
Monthly — Video Week 0/4
AI Video produced and captioned in HeyGen
Video uploaded natively to LinkedIn — no YouTube link
URL spoken in final 10 seconds of video (alteria-inc.com)
Kate reposts video natively on personal profile with personal comment
Monthly — Reporting 0/5
Export LinkedIn analytics CSV and upload to Analytics page
Export post performance CSV and upload
Log any inbound enquiries in analytics tracker
Export dashboard JSON to OneDrive for backup
Review follower growth and comment rate vs targets
How to Export Data
Instructions for pulling LinkedIn and website data into the Analytics page, and for saving your dashboard state.
Saving Your Dashboard State (JSON Export/Import)
1
Export your data
Click ↓ Export JSON in the top bar. A timestamped JSON file downloads automatically. Save this to your OneDrive folder alongside your content files.
2
Import on another machine
Open this HTML file on the new machine. Click ↑ Import JSON and select the JSON file from OneDrive. All your scripts, library, drafts, and analytics will load.
3
Auto-save (local only)
The dashboard auto-saves to your browser's localStorage every time you make a change. This persists between sessions on the same machine. Export JSON regularly to back it up.
LinkedIn Analytics Export
1
Go to your LinkedIn Company Page
Log in as page admin. Click Analytics in the top navigation of your company page.
2
Export Follower Metrics
Click Followers. Set date range (last 30 days). Click Export top right. Downloads as CSV.
3
Export Post Performance
Go to Content tab. Click Export. Gives per-post impressions, clicks, reactions, comments and shares.
Website Traffic Export
1
GoDaddy
Log into GoDaddy → My Products → Websites → Analytics for alteria-inc.com. Set date range, click Export CSV.
Starting the Dashboard
How to run the dashboard so AI generation works. Takes about 60 seconds to set up once.
"All dashboard features — scripts, library, drafts, tracker, analytics — work perfectly when opening the file directly. The only thing that requires the local server is AI generation (the Script Workshop and AI Content Studio). Everything else is unaffected."
One-Time Setup — Windows
1
Check Python is installed
Press Win + R, type cmd, press Enter. In the black window that opens, type python --version and press Enter. If you see a version number (e.g. Python 3.11.2), you're ready. If not, download Python from python.org — it's free and takes 2 minutes.
2
Navigate to your dashboard folder
In the same Command Prompt window, type cd followed by the folder path where you saved this HTML file. Example: cd C:\Users\Sian\OneDrive\Alteria\Dashboard — then press Enter.
3
Start the server
Type exactly: python -m http.server 8080 and press Enter. You'll see a message like "Serving HTTP on 0.0.0.0 port 8080". Leave this window open — closing it stops the server.
4
Open in Chrome
Go to Chrome and type this in the address bar: http://localhost:8080/Alteria_Social_Media_Dashboard_v2.html — press Enter. The dashboard loads and AI generation is fully enabled. Bookmark this URL so you never have to type it again.
One-Time Setup — Mac
1
Open Terminal
Press Cmd + Space, type Terminal, press Enter. Python is pre-installed on all Macs.
2
Navigate to your dashboard folder
Type cd followed by the path to your dashboard folder. Easiest way: type cd (with a space), then drag your dashboard folder from Finder into the Terminal window. Press Enter.
3
Start the server
Type: python3 -m http.server 8080 and press Enter. Leave Terminal open.
4
Open in Chrome
Go to: http://localhost:8080/Alteria_Social_Media_Dashboard_v2.html — bookmark it immediately.
Every Day After That
Your daily routine once set up
Open Terminal or Command Prompt. Press the Up arrow — it recalls the last command. Press Enter. The server starts in 2 seconds. Open Chrome to your bookmarked URL. Done.
If you see "Address already in use" when starting the server, the previous session is still running. Either close the old Terminal window, or change the port: python -m http.server 8081 and update your bookmarked URL to match.
Keeping Data Safe
| What | Where it lives | What to do |
|---|---|---|
| Dashboard state (scripts, library, drafts, tracker) | Browser localStorage on this machine | Export JSON weekly. Save to OneDrive. |
| JSON backup file | Wherever you save it | Keep in your Alteria OneDrive folder alongside the HTML file. |
| The HTML file itself | Your machine or OneDrive | Save to OneDrive so any machine can run it. Import the JSON after opening on a new machine. |
| PPT and PDF content files | OneDrive as normal | Reference them in the Content Library using the file path field. The dashboard does not store the files themselves. |